Desiré Crumb

Desiré Crumb

Desiré Crumb 150 150 Legacy Prep

Desire’ Taylor Crumb currently serves as the Senior Director of Program Management at Santander USA. A strategy and planning professional, she manages a diverse cross-functional group while leading the execution of transformational projects. She is skilled at connecting business strategy with data and talent to achieve quality execution. In partnership with executive management, Crumb leads her high-performing teams to design and implement strategies and solutions that enable the organization to continuously drive higher levels of performance, productivity, and internal customer satisfaction.

Crumb began her banking career 25 years ago as a data processing analyst and has held many leadership positions throughout her career. Crumb gained recent experience at BBVA USA, the global organizations’ U.S. enterprise and one of its largest country units outside of Europe. Her roles encompassed managing complex and dynamic environments in information technology and human resources. She
previously served as the Director of Strategy and Planning for Multi-Channel Delivery where she was responsible for the Mobile, Online, Call Center, and ATM banking project portfolio. Prior to this role, she served as the Director of Program Management, Sr. Project Manager, and Small Business Program Manager.

Crumb holds a Bachelor of Arts and Science in Management Information Systems from the University of Alabama in Tuscaloosa, AL.
Crumb was included in the BBVA Top Talent and is a BBVA School of Management graduate. She also completed the University of Texas Executive Leadership Program, The McCombs School of Business. Crumb has earned a diploma from the International Coaching Federation Executive Coaching Certification Program and has obtained the following certifications from Cornell University: Diversity and Inclusion
Certification, Human Resources Transformation Certification, and Strategic Human Resources Leadership Certification.

Desire’ has a passion for youth growth and development and has leaned into that passion serving as a volunteer with Minor High School Band and the Birmingham City Schools Fine Arts program for many years. She is also a Big Sister in Big Brothers Big Sisters of Greater Birmingham Workplace Program, an organization dedicated to providing high school students with the critical skills needed to achieve their full career potential.

She was a member of the BBVA Employee Volunteer program, where she’s spent time volunteering with The Salvation Army, YWCA, Habitat for Humanity, and other community efforts to promote health and financial literacy. Crumb is a charter member of the BBVA Women Leadership group and a Momentum Upward Women’s Leadership Program alumna and served as the Executive Sponsor for the African American Employee Resource Group.

Desire’s deepest passions start at home. She’s married to James Crumb Jr. and they are proud parents of two beautiful daughters, Jazmin and Nadia. Desire’ enjoys spending time with family, traveling, and reading.

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